PELEKAIS, Elmar Aldrin; DE PELEKAIS, Cira. Neuromarketing as a competitive strategy for PYMES. REVISTA CIENTIFICA GLOBAL NEGOTIUM, [S. l.], v. 6, n. 1, p. 44–64, 2023. DOI: 10.53485/.v6i1.311. Disponível em: https://publishing.fgu-edu.com/ojs/index.php/RGN/article/view/311. Acesso em: 6 may. 2026.