GRIJALVA ESCALANTE, Luis Fernando; MORENO NICHOLS, Jaime; MORA TORDECILLAS, Jorge Eugenio de Jesús. Transforming customer experience: A journey through innovation at hortifrut, S.A. DE C.V. REVISTA CIENTIFICA GLOBAL NEGOTIUM, [S. l.], v. 8, n. 1, p. 26–48, 2025. Disponível em: https://publishing.fgu-edu.com/ojs/index.php/RGN/article/view/539. Acesso em: 16 apr. 2026.