Grijalva Escalante, L.F. , Moreno Nichols, J. and Mora Tordecillas, J.E. de J. (2025) “Transforming customer experience: A journey through innovation at hortifrut, S.A. DE C.V”., REVISTA CIENTIFICA GLOBAL NEGOTIUM, 8(1), pp. 26–48. Available at: https://publishing.fgu-edu.com/ojs/index.php/RGN/article/view/539 (Accessed: 16 April 2026).