REVISTA CIENTIFICA GLOBAL NEGOTIUM

EDITORIAL

Nelca Tovar — 2025-05-02

The second issue of Global Negotium Magazine in 2025, corresponding to the months of May/August, is aimed at disseminating work carried out on: Ethical implications, decision-making, artificial intelligence, ethical dilemmas, knowledge and skills, global competencies, human capital, training, income, business organizations, internationalization, business plans, social networks, loyalty, strategy, marketing, managerial decision-making, leadership styles, organizational culture, digital transformation, and organizational performance.

PREFACE

Cira de Pelekais — 2025-05-02

Ken Wilber described spiritual intelligence as “literacy in the practice of transformation” and further noted that “spiritual intelligence is rapidly becoming a leadership imperative” (Wilber, 2012).
Following Wilber's (2012) postulates, spiritual intelligence, viewed as a leadership style, refers to a leader's ability to connect with a deeper meaning in life, transcending conventional limitations, seeking truth and integrity in their actions. This approach can improve decision-making, resilience in the face of adversity, and the ability to inspire others, fostering a more meaningful and positive work environment. Students are the future leaders in organizations, whether in the public or private sector. During their years in higher education institutions, participants will be able to learn and experience many types of leadership, either through their own capacity as leaders or as members of a team.

Managerial decision-making styles in the panamanian business context: A multidimensional analysis

Luis Ávila — 2025-05-02

This study explored managerial decision-making styles within the Panamanian business context, adopting a complementary paradigm that integrated quantitative and qualitative approaches to achieve a comprehensive understanding of the phenomenon. Through a non-experimental field design, surveys and semi-structured interviews were employed to collect data from 61 managers of companies located in Panama City. Quantitative results revealed significant associations between demographic and organizational variables (gender, age, experience, type of company) and the prevailing decision-making styles. Qualitative analysis delved into understanding key contextual factors, such as organizational culture and communication dynamics, that influence decision-making processes. The research identified relevant challenges for optimizing managerial decision-making in Panama, including the gap between theory and practice, the impact of organizational culture, the need for adaptation to digital transformation, and the management of cultural diversity. Based on these findings, practical implications aimed at improving managerial decision-making are proposed, such as the development of contextualized training programs, the promotion of an organizational culture that fosters innovation, and strategic investment in digital competencies and intercultural leadership skills. It is concluded that a holistic understanding that considers both the individual characteristics of managers and the specific contextual factors of the Panamanian business environment is fundamental to strengthening organizational performance.

ETHICAL IMPLICATIONS AND DECISION-MAKING IMPACT OF ARTIFICIAL INTELLIGENCE IN CANADIAN WORKPLACES

Omar El Kadi — 2025-05-02

The increasing implementation of artificial intelligence (AI) in Canadian businesses presents significant benefits, including improved efficiency, superior decision-making abilities, and diminished human bias. This advancement presents ethical dilemmas such as algorithmic biases, accountability challenges, privacy threats, and transparency deficiencies. This article examines the ethical aspects of AI-driven decision-making inside Canadian enterprises, emphasizing leadership, communication, dispute resolution, and organizational culture. Methodologically, this qualitative research combines a review of existing academic literature with the analysis of practical case studies of AI implementation within Canadian organizations. Findings reveal that while AI enhances productivity and operational efficiency, it necessitates the establishment of ethical frameworks and the maintenance of human supervision to mitigate potential hazards, including biased outcomes and the erosion of trust. In conclusion, the study underscores the importance of a balanced approach where technology complements human decision-making, alongside continuous evaluation, regulatory support, and transparent policies to ensure a fair and responsible workplace environment in the age of AI.

Human talent training as a revenue-generating strategy in business organizations

José Antonio Vasquez — 2025-05-02

The purpose of this article is to analyze, from a critical documentary perspective, the development of human talent as a revenue-generating strategy in business organizations. It employs a qualitative paradigm, a documentary analysis methodology, which utilizes information collection techniques in specialized databases and an analysis matrix for recording. The findings demonstrate that human talent development underpins revenue generation in any organization because better-trained personnel strengthen their competencies and skills, which positively impacts productivity. In conclusion, human talent development contributes significantly to revenue generation in business organizations because, to the extent that a company's intellectual capital improves its cognitive strengths, its performance will be successful.

Internationalization of Oceante towards Phoenix Arizona: Uppsala model and business plan

Tomasa Pacheco Hernández — 2025-05-02

This Enterprise aims to elaborate a business plan for the te´(Oceanté) de pescadería Mar de Cortez, Los Mochis, Sinaloa, México exportation to Phoenix, Arizona, US. The local market is increasingly competitive each year and it is necessary to immerse into new markets to obtain the necessary income to allow the survival and strengthening of the company. This business plan will allow the organization to draw a route that gives certainty and decreases the risks that participation in international market entails. For that reason, the most important variables in the target country, such as population, psychological closeness, and GDP per capita among others will be analyzed. Also, the relevance that represents sharing borders. This investigation was done using the Uppsala model from a post positivist paradigm that enrich our findings with the use of multiangulation.

TARGETING GEN Z: THE ROLE OF SOCIAL MEDIA AND LOYALTY PROGRAMS IN PIZZA FACE’S MARKETING STRATEGY

Shohreh Saberi — 2025-05-02

This paper investigates marketing innovations designed to increase the brand visibility of Pizza Face, a local pizzeria in Calgary, among high school students. Utilizing a mix of loyalty programs and promotional offers, the study explores strategies to attract younger audiences. Drawing from the works of Sutarwala & Borkakoty (2024), Preloznik (n.d.), and Boustihacyprien (2024), a variety of methods were employed, including social media campaigns and community engagement events. Results indicate that targeted social media content, influencer collaborations, and well-structured loyalty programs can enhance brand engagement and generate new customers. However, the adoption of these strategies by the restaurant remains to be determined. The findings underscore the importance of integrating digital marketing and community outreach to engage younger demographics, particularly during off-peak hours.

Bibliographic Review

Cristina Seijo — 2025-05-02

Coordinated by Cristina Seijo Suárez in 2025 and comprising a total of 50 pages, this e-book takes an in-depth look at current developments in relation to the subject matter examined.
Its structure includes the following content: Coexistence: A frame of reference based on the human condition of life; Ethical values: A conception of strategies based on shared coexistence; Metamotivation: A trend marked by needs and the value of growth; Organizational ethics: Knowledge of inclusion and coherence; Organizational ethics in relation to the construction and implementation of the code of ethics, among other topics.

Rules and requirements for manuscripts submitted to the journal

Editores — 2025-05-02

Rules and requirements for manuscripts submitted to the journal

Evaluation form for article, research product, bibliographic review, reflection, short films or essays

Editores — 2025-05-02

Rules for manuscripts submitted to the journal