REVISTA CIENTIFICA GLOBAL NEGOTIUM

EDITORIAL

Cira de Pelekais — 2025-01-06

The first issue of Global Negotium Magazine in this year 2025, corresponding to the months January/April, is aimed at disseminating works developed on: Personal finance, women, educational programs, entrepreneurship, customer experience, logistics, quality, leadership, management, nursing, soft skills, sustainability, enterprise, SMEs, systematic review, innovative leadership, business organizations.

PREFACE

Nadeska Gallardo — 2025-01-06

We begin the development of the topic with the contributions of Vieira De Souza, Jung and Fossatti (2021), for whom leading is an exercise that requires self-knowledge and constant improvement of skills and competencies. Pointing out that when it comes to innovation applied to leadership, good practices, as well as new methodologies to support management, are essential to assist the practice of leadership.

Personal finance: Education from resource optimization for women

Maricarmen Soto-Ortigoza — 2025-01-06

In today's world, financial education has become a critical necessity, especially for women, who often face unique challenges in managing their personal finances, particularly when they play the dual role of both father and mother. Historically, women have been considered vulnerable due to limited access to financial resources and education. To support this relearning process, the objective was to provide education in personal finance, focusing on resource optimization to empower women and enhance their ability to manage their finances effectively and sustainably. Using a positive paradigm, the study employed a descriptive-exploratory, non-experimental field design supported by the hermeneutic method. Evidence included surveys and in-depth interviews. Participants shared their experiences and challenges in managing personal finances, along with their perceptions. Existing financial education programs in Panama, particularly those targeted at women, were also reviewed to assess their effectiveness and relevance. The findings revealed that many women lack basic knowledge of personal finance, making it difficult for them to make informed decisions about saving, investing, and managing debt. Barriers often limit women's participation in financial activities, highlighting the need for inclusive and gender-sensitive educational approaches. However, initiatives like the Canal de Empresarias at Ciudad del Saber in Panama, while commendable, fall short of addressing the scope of the issue. In conclusion, financial education has the potential to transform women's lives by equipping them with the knowledge and skills necessary for financial competence. To achieve significant impact, it is crucial to develop educational programs that address the specific needs of women, promoting greater equity and financial autonomy in society, as well as fostering entrepreneurship.

Transforming customer experience: A journey through innovation at hortifrut, S.A. DE C.V.

Luis Fernando Grijalva Escalante — 2025-01-06

The present study refers to the state of customer satisfaction of the Hortifrut company in order to detect opportunities for a better relationship with its buyers. This work was carried out based on the theory of customer experience through a survey of a representative sample of customers. It was detected that buyers have found out about the company first through the quality of its products with 45% and secondly with 35% through recommendations. It was also found that 5% of them consider that the price is below other similar options. While it is true that around 80% of them are happy with the treatment, distribution, and perceived value of the product, more than 50% continue to actively look for other options.

Nursing leadership: Soft skills for comprehensive care

Ofelia Carrión Escobar Carrión Escobar — 2025-01-06

In the context of the nursing sector in Panama, there is a clear need to strengthen leadership through the development of soft skills to optimize comprehensive patient care. However, the path becomes cumbersome when the praxeological environment does not support this endeavor. Therefore, the general objective is to deepen leadership in nursing with soft skills for comprehensive care in public hospitals in Panama. This documentary research, developed with a qualitative paradigm, includes an exhaustive literature review, analyzing how soft skills can contribute to this purpose. Among the findings from the hermeneutic analysis, empathy, effective communication, teamwork, and conflict resolution in nursing practice, especially in high-stress and high-demand environments, are shown to be key factors. Information and Communication Technologies (ICT), along with artificial intelligence, are presented as additional tools in the development of soft skills within nursing programs. However, the study identifies cultural and technological barriers in the implementation of these innovations in education, particularly in the Panamanian context, where limitations in technological infrastructure and resistance to change still persist in some academic and clinical settings. In conclusion, recommendations are made for Panamanian universities to adopt best practices and a patient-centered approach, strengthening the leadership and essential soft skills in nursing to achieve comprehensive and quality care.

Keywords: Leadership, Management, Nursing, Soft skills.

Business sustainability of mexican PYMES, a systematic review

Elizabeth Acosta Haro — 2025-01-06

The identification of actions that small and medium-sized enterprises (SMEs) undertake in sustainability is crucial to understanding their environmental and social impact, as well as for detecting areas for improvement. Mexican SMEs represent the main economic driver of Mexico, with around 4.1 million units, according to data recorded by the National Institute of Statistics, Geography, and Informatics. The objective of this research is to review the existing literature on the sustainability actions undertaken by SMEs in Mexico. The methodology used is a systematic review analysis, searching for scientific articles in Spanish published between 2019 and 2024 in the Scopus, Scielo, Redalyc, Google Scholar, and Dialnet databases. Specific selection criteria were applied to identify studies that describe sustainability dimensions, the concrete actions taken by SMEs in each dimension, the stakeholders involved, and the indices used to measure corporate sustainability. The findings indicate that there is an information gap to fill regarding the sustainable actions carried out by SMEs in Mexico.

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BIBLIOGRAPHIC REVIEW

Elmar Aldrin Pelekais — 2025-01-06

Work coordinated by David Alonso García and Pedro López Salas, published on June 19, 2024, structured in 320 pages, which contain a topic of great interest for all readers who study the area.
In this sense, “Entrepreneurship in three dimensions” is not only a book, but an essential guide that makes a difference in the journey towards entrepreneurial success. By linking the personal perspective, the socio-educational dimension and agile methodologies, this book offers a comprehensive approach to transform ideas into a successful start-up or company.

Rules and requirements for manuscripts submitted to the journal

Editores — 2025-01-06

Rules and requirements for manuscripts submitted to the journal

Evaluation form for article, research product, bibliographic review, reflection, short films or essays

Editores — 2025-01-06

Evaluation form for article, research product, bibliographic review, reflection, short films or essays