Technological innovation and today’s workforce in the efficiency of workers in sport retail stores

Resumen

This article aims to examine, through an analysis, the technological innovation and today’s workforce and how they affect efficiency in workers and organizations in sport retail stores, to this end, the research was guided by a postpositivist, qualitative, documentary approach, with bibliographic design, including literary review to know the state of the art of the categories studied, as well as the collection of information obtained from the bases of data, scientific journals, degree projects, institutional repositories, as well as the identification of objectives. The findings demonstrate the existence of a large number of theoretical references on the subject, which shows how understanding of personality within the organization is a strength that allows for growth and development in attitude and persuasion in the workforce. Also, there is a strong sense of motivation within internal users of the organization that can be used as an advantage to learn and adapt to new technologies, with the explicit recognition of team importance, improvements can be made to address conflicts and any interferences with organizational structure within the organization and makes them more productive.