Vol. 6 No. 1 (2023)

• Editorial

  José Vicente Villalobos Antúnez

  1-3

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PREFACIO ALUSIVO AL NÚMERO

• Preface Sustainable marketing from the perspective of the authors: Theoretical approach

  Cira de Pelekais

  4-5

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Articles

• Business ethics: A fundamental link based on prospective decision-making

  Cristina Seijo, Cornelio Torres

  6-18

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• Sustainable marketing: Praxeological routes to success in university organizations

  Eric Espinosa Fernández, Maricarmen Soto Ortigoza

  19-43

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• Neuromarketing as a competitive strategy for PYMES

  Elmar Aldrin, Cira de Pelekais

  44-64

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Book review

• Bibliographic Review Book "PROMOTION AND MARKETING OF LOCAL TOURISM PRODUCTS AND SERVICES"

  Elmar Aldrin Pelekais

  65

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Rules and requirements for manuscripts submitted to the journal

• Rules and requirements for manuscripts submitted to the journal

  Editors

  66-72

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Evaluation formats

• Evaluation Form

  Editors

  73-76

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