Vol. 6 No. 1 (2023)

View Vol. 6 No. 1 (2023)

Socialización de la producción intelectual de los investigadores

Published: 2023-01-29

EDITORIAL

Editorial

José Vicente Villalobos Antúnez

1-3

PREFACIO ALUSIVO AL NÚMERO

Preface Sustainable marketing from the perspective of the authors: Theoretical approach

Cira de Pelekais

4-5

Articles

Business ethics: A fundamental link based on prospective decision-making

Cristina Seijo, Cornelio Torres

6-18
Sustainable marketing: Praxeological routes to success in university organizations

Eric Espinosa Fernández, Maricarmen Soto Ortigoza

19-43
Neuromarketing as a competitive strategy for PYMES

Elmar Aldrin, Cira de Pelekais

44-64

RESEÑA BIBLIOGRÁFICA

Bibliographic Review Book "PROMOTION AND MARKETING OF LOCAL TOURISM PRODUCTS AND SERVICES"

Elmar Aldrin Pelekais

65

NORMAS Y REQUISITOS PARA MANUSCRITOS PRESENTADOS A LA REVISTA.

Rules and requirements for manuscripts submitted to the journal

Editors

66-72

Formatos de evaluación

Evaluation Form

Editors

73-76