The corporate university as a source of leverage for the alignment of organizational culture

Abstract

The article aims to analyze the Corporate University as a source of leverage for the alignment of the organizational culture. Under a positivist approach, descriptive type and non-experimental field design. The population made up of 76 people. The instrument used a Likert-type survey with 46 items, validated through expert judgment and a reliability of 0.872. The results indicate that 100% of the surveyed population agrees with the implementation of the Corporate University within business organizations, because according to their knowledge it strengthens the organizational culture, contributes in the same way, so that they reach a higher competitive level, with respect to their sector or competence and 73.69% of the staff, sample of the study, somewhat agree with the attitudes within the work area, as they are directed or related between colleagues.

Key words: Corporate University, Organizational culture, Business organizations.