Big data. Enabling strategy of competitiveness in the financial sector

Abstract

The purpose of this article is to offer a comprehensive vision of Big Data as an advanced technological solution that is growing strongly in Banking, as an information-enhancing strategy, in this sense, through it, it can be faced to the challenges that the financial system requires in order to decipher the large volumes of data that exist and that are not fully exploited. To fulfill this purpose, a documentary-type methodology with bibliographic design is used; consulting different authors, gathering relevant information in order to formulate analysis and final reflections on the content. For the phase in which the information is consolidated, a database prepared for this purpose is used. In the development of the analysis of the documents and sources, we proceeded to elaborate textual content files, which allow the handling of the data. The result obtained allowed us to infer that there is an imperative need for organizations to transform their data as competitive advantages in the new scheme for doing business.