Bibliographic Review

Book "PROMOTION AND MARKETING OF LOCAL TOURISM PRODUCTS AND SERVICES"

Abstract

In the book "Promotion and commercialization of local tourist products and services", written by Pilar González Molina and Miguel Ángel Ladrón de Guevara, during the year 2022, structured in 124 pages, the reader interested in the subject can be enlightened about the following aspects : Tourism marketing, the market segmentation process and definition of the target audience, communication tools according to the type of local tourism product, tourism communication, marketing plan, regulations governing the marketing of products and brands, marketing projects for products and services local tourist services, the service system in the hotel and tourism sector, the use of information technologies for the promotion of the destination and for the creation and promotion of tourist products in the local environment, among other topics of particular interest.