Ethical orthodoxy: a conscious consideration from the perspective of University Management

Abstract

This article is the result of research aimed at presenting a theoretical contrast that encourages reflection on ethical orthodoxy from the perspective of university administration. Ethical orthodoxy implies the normativity of human actions, which requires conscious deliberation on social, managerial, and organizational problems. It refers to the strict application of norms and control processes based on discipline and method. In this sense, the article urges university administration to focus its efforts on fully fulfilling its ethical responsibility to design and implement training programs that are aligned with new managerial and business realities and demands. These programs should have as their fundamental objective the development of the necessary competencies so that those who receive this training can efficiently, effectively, and above all, successfully fulfill their roles within the organization. The theoretical postulates are based on the foundations developed by Seijo, Ochoa, and Ochoa (2024), Castro (2018), Duque (2019), Etkin (2015), Sanabria (2016), among others. The methodology was based on a documentary and bibliographic review, complemented by a hermeneutic analysis of hypothetical cases to contextualize the findings. The results reveal that a systemic approach can improve educational quality and equity by developing essential 21st-century skills. The study concludes that hybrid learning, with a long-term vision and the collaboration of all stakeholders, can transform education globally.