Organizational challenges and barriers in the canadian food processing industry

Abstract

This article aims to examine, through an analysis, the organizational challenges and barriers in the Canadian food processing industry, the investigation was guided by a postpositivist, qualitative, documentary approach, with bibliographic design, including literary review to know the state of the art of the categories studied, as well as the collection of information obtained from the bases of data, scientific journals, degree projects, institutional repositories, as well as the identification of objectives.  It was based on postulates of Paz, Paz and El Kadi (2017), Nelson, Quick, Armstrong, Roubecas, Pervox, (2022), Thomas (2020), Nguyen (2017), among others. The findings demonstrate that because of the controversy about the mistake of producing Black Lives Matter gelato for a cause, perceptual barriers and cultural diversity occurred between the company and the general public. Former employees made statements about the harrowing experience when they were in the company. The black community had spoken out against the wrong way Righteous Gelato company put out about the cultural issue. Also, it was found that indirect communication through managers of each department were more common rather than direct communication, so it has an environment where misunderstandings are likely to occur. This can undermine the company's image and interfere with smooth communication within the company.