Vol. 7 No. 1 (2024): Enero/abril

• Editorial

  Adaisis Yosella Valdez

  1-3

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PREFACIO ALUSIVO AL NÚMERO

• Preface Impact of artificial intelligence on business organizations

  Ramiro Buitrago

  4-5

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Articles

• Artificial intelligence based on resilient leadership in the health sector

  Elaine Bastidas Tapia

  6-26

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• Digital transformation in human resource management

  Emmanuel Pérez

  27-43

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• Business perspectives in ecological marketing: A systematic and case review of global strategies and trends

  Eric Espinosa Fernández

  44-56

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• From inside out: Internal marketing as an engine for service promotion

  Yermaline Ching

  57-76

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• A Deep Dive into the Trajectory and Transformation of Fintech in Colombia Through the case of PTM Colombia

  Yanni Gabriel Guacaneme Álvarez, Catalina Medina Ardila, Nadeska Gallardo Licháa, Otilia Miladys Gil Hoyos

  77-95

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Book review

• Bibliographic Review Book "Multiply business results with artificial intelligence"

  Elmar Aldrin Pelekais

  96-97

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Rules and requirements for manuscripts submitted to the journal

• Rules and requirements for manuscripts submitted to the journal

  Editors

  98-104

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Evaluation formats

• Evaluation Form

  Editors

  105-108

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