Organizational strengths and weaknesses in the coffee shop industry in Canada

Abstract

This article aims to examine, through an analysis, the organizational strengths and weaknesses in the coffee shop industry in Canada, to this end, the research was guided by a postpositivist, qualitative, documentary approach, with bibliographic design, including literary review to know the state of the art of the categories studied, as well as the collection of information obtained from the bases and findings of Nelson, Quick, Armstrong, Roubecas, Condie. (2020), Gupta (2021), Grant (2019), Daga (2020), Martinez & El Kadi (2019) and D’Amours (2020). The findings demonstrate the strengths and weakness of Tim’s Hortons on the organizational behavior environment. This relationship categorizes the company as needs affiliation theory of the organizational environment.  The company had a strong relationship with the community, and it reflected directly on the work environment, in general people liked to work there. The company believes employees perceive that they contribute input to an organization. They are involved in many Social Corporate Responsibility, including camps for the young generation and ecofriendly initiative. It was recommended in relation to the individualism dimension that Tim Hortons need to try to open the mind of their employees to offset the culture difference. It helps to understand, evaluate, and learn from their colleagues. The second recommendation now related to the long-term difference, is to create a career plan to encourage employees to think and create a long-term perspective.